| Current East TN Medical News|
|Outreach Marketing With a Small Budget|
Even though the economy seems to be improving, there's still concern about how much to spend on promoting your business. My motto is "keep on keeping on," for if you relax your marketing efforts, you will eventually pay the price by losing top-of-mind awareness and market share. It takes months to establish name recognition, and you negate much of the awareness you have achieved if your promotional efforts go dormant.
|Legal Matters: Recent Changes to Tennessee Medical Malpractice Statute|
In February 2009, legislation was introduced to again reform Tennessee's medical malpractice statute. On June 11, 2009, Governor Bredesen signed the bill into effect. There are significant changes that take effect on July 1, 2009, but shall apply only to those actions in which notice is required on or after July 1, 2009.
IAN P. HENNESSEY
|The Bottom Line: Insurance Stimulus 2009|
Healthcare Reform may be the greatest stimulus package for health insurance companies in two decades. Initial proposals plan to make your insurance benefits paid by your employer taxable to you. This means the $10,000 to $13,000 per year your employer may be paying will show up in your W-2!
| AutoImmune Disorders Focus|
|Technology Improving Trauma Care at Memorial|
Thermosuit provides protection against brain injuries
Patients who undergo severe heart attacks are threatened not only because of the blow to their pulmonary systems, but also because of potential brain injuries. In fact, most patients who suffer total cardiac arrest outside of the hospital setting die because their brains have been starved of oxygen.
| Marketing/Communications Focus|
|For the record|
Federal money, new technology gives EMR efforts a huge push
Encouraged by newly authorized federal funds and a broadening scope of systems and options, East Tennessee's healthcare providers are ramping up their efforts for a regional, integrated electronic medical records system.
|Ensuring a Positive Return on Healthcare Information Technology|
In the 2009 economic stimulus package (HITECH), President Obama established a goal for the medical industry to fully utilize technology to improve healthcare. This stimulus package provides incentives for healthcare providers to adopt Electronic Medical Records (EMR) and/or Electronic Health Records (EHR), thus utilizing technology to assist in technical processes, methods, or knowledge. Many people define Electronic Medical Records as a physician-only interface, and Electronic Health Records as both the physician and patient interface—but healthcare information technology is much more.
|Physician Spotlight: William D. Black, MD |
"I grew up running the streets of Knoxville," shared William D. Black, MD, a nephrologist at Renal Medical Associates, "My father owned a bookstore near UT and one downtown." And while his home is still Knoxville, over the years, Black has been running around the world, from medical school in Memphis, to service in Vietnam, and most recently to Honduras, where he shared copies of his book Finding Strength in Weakness, which was just translated into Spanish.
|Hospital Leadership in East Tennessee|
Discussing the issues with Jack Bryan
As costs rise and reimbursements fall, the future of the American healthcare system is up in the air, and at the center of this uncertainty are hospitals throughout the nation. East Tennessee is no exception, as healthcare systems gear up to face the impact of the country's recession. What are hospital leaders doing across the region to remain strong and weather the economic storm? As part of the ongoing effort to find solutions, East Tennessee Medical News asks this important question, along with other inquiries about the biggest issues East Tennessee hospitals face.
|Administrator's Corner: Leah Parker|
Leah Parker may be the practice manager of Trinity Medical Associates, but she answers to a higher power. The Christ-centered practice consisting of seven doctors and five mid-level physicians seeks to heal patients of their physical ailments while also being aware of spiritual concerns.
|Physician Spotlight: Daniel F. Fisher, MD, FACS|
Although Daniel F. Fisher, Jr., MD, FACS, can't say for certain if he always intended to become a surgeon, he definitely started his training early. He attended more than 1800 surgeries before entering medical school.
JAN HAMILTON POWELL
|Physician Spotlight: John Holbrook, MD|
When a physician becomes a patient, a new empathy can arise out of the experience, and for John Holbrook, MD, an orthopaedic surgeon with Appalachian Orthopaedic Associates, his approach to his patients has certainly changed since last year. Holbrook, who received a liver transplant last August, was placed at number two on the waiting list to receive an organ following his evaluation at Vanderbilt University Medical Center. "I didn't realize it at the time, but I was probably just a month or two away from dying," recalled Holbrook.
|Administrator's Corner: Deborah Naron|
When visitors first see the souvenir plaque on Deborah Naron's wall, they automatically assume she picked it up from Biltmore Estates. But Naron, who is the executive director for Broadmore Senior Living in Johnson City, Tenn., always has to correct the assumption. "It's actually a Château in France, one which Biltmore was patterned after," explained Naron.
|Investing in the new era of caution|
We've all noticed the recent 30 percent increase in the stock market since the low point in March (through the end of May). Many are beginning to think that maybe all this government intervention is starting to work. However, I want to emphasize the need to use tremendous caution before you begin jumping back into a more aggressive investment stance.