|Healthcare in Cleveland|
A Community Forging Ahead
Although just a short driving distance to both Chattanooga and Knoxville, the City of Cleveland, in Bradley County, Tennessee, strives to meet the needs of its community members—and that includes quality healthcare options.
|Kids Count annual report released|
Database offers facts, figures for healthcare, community organizations
As major health concerns such as childhood obesity and diabetes rates continue to rise, physicians, community-service organizations, and other entities that aid children have a powerful new tool in the recently released Kids Count: The State of the Child in Tennessee 2009 report.
|Physician Spotlight: William E. Snyder, Jr., MD|
If you can’t find him in the OR, you might consider looking for William E. Snyder, Jr., MD, in his backyard. There you will discover Snyder’s other passion outside of medicine—sports. Often, kids from whichever team he is coaching at the time will take advantage of the outdoor basketball court that is constructed outside of the Snyder’ home.
|Proactive message development: Essential to effective marketing|
As healthcare organizations work to establish a unique brand and distinguish themselves from the competition, marketing can seem like an overwhelming task. More often than not, physicians communicate their messages—whether via websites, speeches, articles, or any other means—“on the fly.”
|3 Keys to Smart Practice Marketing for 2011|
If you’ve been following the latest on healthcare reform, at minimum, you know this much: there’s a lot you don’t know. Fortunately, when it comes to marketing, there’s a great deal you can do now to proactively position your practice for profits, regardless of what happens.
|Enjoying East Tennessee|
Departure–SCA Sea Turtle Hospital and a Fabulous Read!
In addition to being a journalist, I am also a writer. My two children’s books, The Santa Train Tradition and Festus and His Fun Fest Favorites, have been endorsed by New York Times best selling author and friend Mary Alice Monroe. As a gifted storyteller, Monroe takes readers places through vivid descriptions in her novels.
LEIGH ANNE W. HOOVER
|Hospital Leadership: A Discussion with Rick Lassiter|
Editor's Note: As part of our series of interviews with area hospital leaders, Rick Lassiter, president and CAO of Parkwest Medical Center, answers our questions regarding healthcare initiatives in East Tennessee hospitals.
|Best Practices: Obesity: A Growing Trend|
Obesity is a serious health concern in children and adolescents and the prevalence of obesity is growing in all age groups. An estimated 19-30% of Tennessee school students are overweight.
|Physician Spotlight: Dr. Ken Scott|
Nature or nurture?
For Ken Scott, DO, making the choice to become a physician could arguably be both. Coming out of a family of people whose professions revolved around various types of medicine, it seemed natural to pursue a career in that field.
|What’s Happening in Chattanooga?|
The Chattanooga-Hamilton County Medical Society was founded on March 20, 1883. The organization is an advocate for physicians and for the continual improvement of community health.
|Administrator’s Corner: Coleman Foss, CEO, SkyRidge Medical Center|
Coleman Foss, CEO of SkyRidge Medical Center in Cleveland, Tennessee, was born in Rantoul, Illinois, but grew up all over the United States. With a father serving in the Air Force, Foss started high school in Riverside, California, and ended up graduating in Alaska.
|The Bottom Line|
Tax-aware Investing for the 21st Century
Benjamin Franklin had it right when he said that "In this world nothing is certain but death and taxes." For investors, it pays to be mindful that it is not only fees that reduce investment returns, but taxes have an impact as well.
|Next Generation Marketing|
Counting on New Technology to Deliver Results
As Bob Dylan wisely observed, “The times they are a-changin’.” For hospitals and practices trying to compete for patients and revenue in today’s environment, the answer seems to be either adapt to meet the times or expect to be left far behind.